Raison D’être
Take it from Entrepreneur magazine: pristine, polished and error-free copy communicates crucial between-the-lines information to your audience.
1. It limits the chances that your message will be misunderstood or misinterpreted.
2. It reflects your credibility, intelligence and reliability.
3. It indicates that you care about how you do business.
What About Artificial Intelligence?
According to Hypotenuse AI, a literal AI company…
“As AI continues to advance, it’s natural to wonder if artificial intelligence will make human copywriters obsolete. However, human copywriters have some key advantages over AI that are unlikely to be replaced anytime soon.” These advantages include…
●Depth of Knowledge and Creativity: AI tools are limited to the data they have been exposed to, so they may struggle with truly original ideas or making abstract connections across domains.
●Emotional Intelligence: Human copywriters can tap into empathy, humor, and storytelling in a way that feels natural and compelling. AI tools are still developing these “soft skills” and emotional capabilities.
●Contextual Understanding: AI copywriting tools often struggle to grasp the nuances of context. They may miss out on cultural references, current events, or even simple wordplay, which can affect the relevance and effectiveness of the generated content.
And: “AI copywriting programs are scraper tools, making them re-writers, NOT actual writers. It’s a cookie-cutter method to create quick copy, meaning nothing is truly original. Because of this, AI isn’t always grammatically correct, doesn’t pick up ‘awkward’ phrasing, and can’t adapt to your voice or audience.” Plus, you sound like everyone else.