What’s a snowclone?
In 2004, economics professor and TV writer Glen Whitman coined a clever word to describe worn-out and cliche yet handily recognizable plug-and-play phrasal templates. The chilly name is based on the debunked idea that the Inuit languages overflow with words for snow.
In space, no one can hear you meme: “Snowclones are related to both memes and clichés, according to the Los Angeles Times's David Sarno: "Snowclones are memechés, if you will: meme-ified clichés with the operative words removed, leaving spaces for you or the masses to Mad Lib their own versions.” Many snowclones originate in pop culture, like “We’re gonna need a bigger X” and “X and Y and Z, oh my!”
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