What’s a snowclone?

In 2004, economics professor and TV writer Glen Whitman coined a clever word — “snowclone” — to describe worn-out and cliche yet handily recognizable plug-and-play phrasal templates. The chilly name is based on the debunked idea that the Inuit languages overflow with words for snow.

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We cater to clients who wish to deepen their use of language as a tool: to connect, transact and attract. If you have spent years perfecting your craft but English wasn’t your favorite subject (or first language), we believe your story deserves to and can be told in a way that better connects you with your audience. Our years of experience writing and editing help you stop typos, grammatical errors and even tone and style discrepancies from standing in the way of building brand trust.