What’s a snowclone?

In 2004, economics professor and TV writer Glen Whitman coined a word to end all words. . . er . . . to describe worn-out and cliche yet handily recognizable plug-and-play phrasal templates.

“…a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different jokey variants by lazy journalists and writers… Pullum offers the frequent use of the old saw about Eskimos having some really large number of words for snow (which turns out to be false) in sentences like, “If Eskimos have N words for snow, then Santa Cruzans must have even more for surf.”

❄️ Unfreeze your writing. ❄️

Boutique editorial services.

From individuals and brands seeking help with content development to beleaguered writers whose tiny mistakes appear less glaring on the 7,999th read-through, we cater to clients who wish to deepen their use of language as a tool: to connect, transact and attract. If you have spent years learning and honing your craft or business but English wasn’t your favorite subject (or first language), we believe your story deserves to and can be told in a way that better connects you with your audience. Our years of experience writing and editing help you stop typos, grammatical errors and even tone and style discrepancies from standing in the way of building brand trust.